The Iconic Collection

Floating Sensation – Weightless Feel

Introducing The Iconic Collection; a combination of luxury, comfort and innovative design. Inspired by our heritage, this collection is a homage to our roots and the ethereal beauty of its landscapes.

Imagine the serene and picturesque archipelago on the West Coast of Sweden. With the rhythmic whisper of the waves, the crisp sea breeze, and the wild heather growing among the rocks.

This tranquil landscape was the inspiration for Börje Thuleskär, the founder of Carpe Diem Beds. On a balmy summer day while wandering the Island of Stora Kornö, Börje spread out his picnic blanket on a meadow of heather to lay down and rest. As he closed his eyes, he experienced a floating sensation and a feeling of weightlessness.

Since that day, that weightless feel is found in the comfort of every bed from Carpe Diem Beds. And now, the floating sensation is a part of the design.

"A celebration of our heritage"

Meet the Icons

The Iconic Collection includes four bed models, each named arter Islands in the archipelago on the west coast of Sweden. These bespoke beds can be customised from 44 fabrics in the classic and exclusive fabric collection.

Hällsö Walnut
Hällsö Upholstery

Floating Design

The Iconic Collection is characterised by its unique design element; a centred leg piece that creates an illusion of the beds floating in mid-air, giving them an ethereal appearance.

Weightless Comfort

All beds in The Iconic Collection come with the patented Contour Pocket Spring System, which conforms to your body’s unique contours, providing pressure relief and personalised comfort.